In the recruiting industry, competitive advantage is everything. From the perspective of candidates and top talent, the way you communicate to the technology you use to recruit sets your business apart from your competitors. They help candidates weed out who’s who in the industry, and what companies they could see themselves working for in the future.

Recently, we evaluated the findings of Bersin by Deloitte’s High-Impact HR research. Technology has made quite the impact on both what tools are being used in modern HR departments, as well as what features and functionality users expect. Take, for example, the Cloud. In a 2014 IDG survey, only 24% of enterprise organizations migrated or planned to migrate HR functions/applications to the Cloud. However, it is now estimated that over half of enterprises will rely on cloud-based or hybrid platforms for HR by 2020.

Thanks to technology, it’s now easier than ever to connect with your friends, family and coworkers with nothing more than a mobile device and an internet connection. With less need for the amenities of a traditional office, comes less need for the traditional 9-5 work schedule. One survey of marketing and advertising executives found that 76% of companies offered some form of flexible work arrangement. There are more than a few reasons a company might incorporate work-flex and remote options within their employment structure. The benefits, in most cases, outweigh the challenges. Of course, “flexible” takes on different meanings based on the needs and structure of the business.