Employee reviews should go far beyond a quick, 5-minute conversation where you ask them how they feel about the work they’re doing and if they have any questions. In fact, 90% of performance reviews are ineffective. These infrequent meetings should no longer be viewed as a standard procedure that has to get done. Instead, performance reviews should be used to provide employees with detailed constructive feedback that aligns with your company’s goals and values. Take advantage of this opportunity to promote business growth. After all, your employees are your greatest assets — ensure they’re producing exceptional work that reflects what your business stands for.

Constructive feedback is vital to an employee’s ongoing development. From A Players to under-performers, and everything in between, employees need timely, specific, and helpful feedback to reach their full potential. Positive feedback helps build confidence, while constructive criticism clarifies expectations and allows people to learn from their mistakes.

This article was originally written Sept 12, 2017. It has been updated to reflect the more recent conversation around talent management. Talent Management is a critical component to the performance of your organization. Finding and retaining talent is one thing, but what are you doing to ensure that talent is growing, adapting, and improving over time? The problem many HR departments face is that talent management encompasses so much that it can be difficult to know where to start or how to keep the process structured and organized. In this article, we scour research, consult experts, and break Talent Management into distinct areas to make it easier.