Whether you started at the beginning of the year or are just now starting to figure out organizational and personal goals in your company, you might find the process time-consuming and a little daunting. But there are numerous reasons to do it. Goals increase productivity, boost employee communication, create managerial accountability, and challenge top performers. What’s not to love? Well, when it comes to setting employee performance goals, the road to effectiveness is difficult to map out and evaluation is complicated.

In a candidate-driven work environment, first experience that delights is everything. A whopping 78% of candidates note that their experience as an applicant is an indicator of how much the company values its employees. With such a strong statement, how can the ultimate hiring process be optional? The candidate experience is now a necessity for recruiting and hiring. Applicants use this slight glimpse into your company to compare and contrast different opportunities. The candidate experience may focus on the applicant, but did you know that their positive experience is just as important for your company?

UPDATE 4/2019: This article has been updated to reflect newer statistics found on diversity hiring. For more articles on diversity in the workplace, take a look at these: