Recruiting in today’s candidate-driven market is not a task for the faint of heart. Today, you don’t pick talent, talent picks you. And as unemployment rates in the US are falling from 4.8% to 4.1%, it is getting even tougher for hiring professionals. This makes the need to source passive candidates greater than ever.

Text messaging is the newest, hottest communications tool that’s influencing how businesses connect with consumers in 2018. It’s also on the rise in the recruiting industry. Consider these trends:

A smooth and positive onboarding experience builds new hire trust and enthusiasm. In today’s strong job market, the quality of a company’s onboarding program matters more than ever. According to Bersin by Deloitte, 4% of new employees leave a job after a disastrous first day and 22% of staff turnovers occur in the first 45 days of employment. Conversely, when a new hire’s onboarding process is smooth and positive, it sets the stage for new hire engagement, retention and productivity.