Managing to Your Employer Brand Promise

The idea that having a strong employer brand is something no one ignores anymore. 75% of job seekers consider an employer’s brand before applying and 56% of recruiters say it is a top priority. Those numbers have us pouring over job advertisements, career pages and social networks to show an authentic and accurate brand that appeals to our own definition of the dream employee. An A-Player. It might seem like an impossible feat to actually find such a creature, but we stand behind our well-thought out mission and values while hoping he or she is indeed out there. Or do we?

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Employer Branding

8 Things You Can't Miss About Employer Branding Before 2015 Ends

Employer branding, once a silly startup notion, is now a real driver of talent acquisition growth. Have you started to work on your company’s employer brand? Do your organizational stakeholders even see a need for a great employer brand? Many companies are shifting their company branding procedures and talent acquisition processes to compete for talent in the recruiting world. So what does the future hold for employer branding and the companies that implement EB plans?

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Employer Branding

7 Predictions About the Future of Employer Branding

The misappropriation of employer branding responsibility has 41% of professionals believing HR has a relatively passive role in the process. The same 41% said they believe HR is only consulted or informed about employer branding, but doesn’t play a principal role in the actual process. The truth is, however, the recruiters and human resource experts are the forerunners of developing an organization’s name as an employer. How are HR professionals shifting the future of employer branding? There are 7 changes to employer branding to expect from the HR department over the next 5 years.

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Employer Branding, Workplace

Treat Your Candidates Like Customers for a Better Candidate Experience

Job seekers essentially “shop” around for the right job. They look through job ad after job ad to find the position that sounds just right. Candidates are the customers of your recruitment department; recruiters have to fundamentally sell the role to acquire their desired talent pool… their target market. In order to build a better candidate experience, think about the candidates as customers. Look for yourself at some stats that indicate how important calculated recruitment efforts are.

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Recruiting, Interviews, Employment, Employer Branding, Workplace, Candidate Experience, HR

The Link Between Employer Branding and Employee Engagement

Employers have lots of concepts to juggle. Time-to-fill, return on investment, employer branding, turnover, engagement. Sometimes these concepts bleed together, and sifting through them for the right plan of action can be difficult. But while these concepts can be repeated so often they lose their meaning, when they all click, when those crucial links between ideas are made, they can make for better decision-making.

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Employee Engagement, Employer Branding

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