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Performance Management

3 Proof Points to Inspire Leading a Mission-Driven Company

November 15, 2016
5 min read
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Performance Management, Supercharged



“Failure to meet a company’s mission-related needs is failure of leadership.” -Chris Groscurth, Senior Practice Consultant with Gallup Inc.

Employees without a mission or goals are unlikely to succeed in your organization. In a recent study released by Glassdoor, “mission-driven” companies have 30% higher levels of innovation and 40% higher levels of retention with a tendency of being first or second in their market segment.  

CC-Click-ToTweetBird-01.pngHow your company can achieve 30% higher levels of #innovation


Take these three proof points to the managers of every department of your organization to drive why creating a mission-driven workplace is so important.

1. See a Natural Increase in Employer Brand

75% of job seekers consider an employer’s brand before applying and 56% of recruiters say it’s a top priority.

When there is a clear goal to pursue, goal setting becomes a lot easier for employees. Striving for goals that don’t have a lot of form or upward alignment behind them makes motivation very hard to find. Our Talent Operating System lets managers and employees clearly visualize team goals to increase engagement. 

49% of companies look at employee engagement as a sign of good employer branding. Engage in your employee’s goal alignment to create that quality employer brand job seekers often look for in finding their ideal career.

CC-Click-ToTweetBird-01.png 49% of companies look at #EmployeeEngagement as a sign of good employer branding. How to get there:

Read more tips on achieving fantastic employer branding.

2. See an Uptick in Employee Loyalty and Innovation

According to Gallup’s previously mentioned research, employees given opportunities to emphasize mission and purpose are the opportunities that drive the two strongest factors for retainment.

Author, speaker and small business coach, Melinda Emerson, talks about the link between a loyal workforce and creating better innovation: 

“Someone stuck in a business with a strong ‘That’s the way we’ve always done it’ philosophy will naturally averse to taking risks. Of course, not all innovative ideas come to fruition, but when employees know their ideas are welcomed, and that reasonable risks are OK, they’re more likely to move forward with innovative products and services.”

During performance reviews, formulate and discuss measurable, achievable goals and what steps employees should take to meet them. Track these goals and create a continuous loop of communication and feedback to ensure goals are being met at a reasonable pace.

3. Watch Performance Increase

Only 14% of employees understand their company’s strategy and direction.

Alignment can greatly benefit your organization, but how do you get there? Yes, consistency in communication across all departments, but also, keeping all communication and goal alignment under one large umbrella. ClearCompany’s Talent Management platform does just that. It’s powered by Talent OS, the only core operating system that uses your company’s mission and vision to find, hire and engage A Players.

A recent Harvard Business Review report explains how to tie engagement to business performance: “Using data to leverage engagement initiative to improve performance, typically customer satisfaction/net promoter score surveys and feedback, and then tying winning results to recognition programs to reinforce alignment and the activities linked to performance.”

Other methods on teaching employees about the company mission doesn’t stop after they are onboarded. Provide employees with ongoing best practices they can use and implement into their daily practice. If you’re signed up for industry newsletters, share these with your team through the company intranet or via email to share the latest insights and trends.

Learn more about Talent OS and all its functions, right here.

When there’s consistent buzz around goals, feedback from all employees working on those goals and managerial encouragement, outcomes are far more likely to come to life. If performance reviews are the only time goals are discussed, progress will very easily get lost in the shuffle of daily deliverables, making those bigger, more impactful and innovative goals easily forgotten.

Learn more about how you can increase daily, monthly and annual performance and goal tracking with the help of ClearCompany’s comprehensive talent alignment resources.

Share with us what it means to your organization to create a goal driven company @ClearCompany

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