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Applicant Tracking System

How to Master Applicant Management with an ATS

August 19, 2021
5 min read
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Performance Management, Supercharged


Over the last few years, we’ve seen some rapid shifts in the talent landscape, swinging from a shortage of candidates to a surplus and back again. These shifts couldn’t have been predicted and they have a huge impact on recruitment strategies. Mastering foundational parts of your recruitment and hiring strategy, like applicant management, allows strategies to expertly adapt to shifting market priorities. Applicant tracking software can play a key role in earning that proficiency.

Recruiters And H|R Need Smart Applicant Management

Becoming an applicant management expert is possible with the help of modern, cloud-based HR software like an Applicant Tracking System (ATS). Using an ATS simplifies tasks for recruiters and HR teams. It also offers deeper insight and a variety of recruitment and hiring tools to inform and enhance their strategies.

Managing applicant information can be a full-time job when you’re not using an ATS. Giving your recruiters and HR team the tools to master applicant management empowers them to focus on strategy over data entry. Modern ATS systems make it easier to reach top talent in today’s market and increase qualified candidate volume.

Harness The Power Of An ATS

To use ATS technology to successfully master applicant management, it’s important to be intentional. First, understand the needs of your recruiters and hiring teams when choosing ATS software. Then, support employee training and utilize all of the ATS’s features to get as many benefits as possible from the technology.

Using an ATS for #applicantmanagement enables your recruiters and hiring teams to work strategically and create a top-notch candidate experience. See more from @ClearCompany:

Find The Right ATS

There are many ATS options available today, from simple applicant management systems to full-platform talent management solutions. With so many to choose from, it’s important to take your time finding the right ATS for your organization. Here are just a few top considerations when you’re searching for the best ATS:

  • What’s the budget for the ATS?
  • Who will be using the ATS regularly?
  • Does the ATS provider offer training courses for employees?

Consult with your team and define what you’re looking for before you start your ATS search so you can make a decision confidently. Investing in and implementing an ATS is no easy task. Don’t rush to buy an ATS — consider your options carefully and vet them thoroughly.

Offer Employee Training

Empower your employees to use every feature and become experts at using the ATS by offering plenty of training opportunities, especially after a big update or new feature release. Create a detailed training program for new employees so they can jump right into using the ATS effectively.

Ongoing training ensures that your teams will use the ATS for more than just simple applicant management. ATSs have tons of features and offer complex insights. It’s important to train employees well so your organization gets maximum value from the software.

Automate Recruitment And Hiring Tasks

Automating time-consuming tasks with an ATS allows recruiters and HR teams to offload tedious applicant management tasks. That saves time they can spend on more complex work. Repetitive tasks like interview scheduling and sending rejection messages are handled effortlessly by the applicant management system.

An ATS also helps teams keep job seekers engaged with automatic reminders. Recruiters can set up automatic emails to remind applicants to finish an incomplete application or to notify past applicants about new open positions. HR teams can send automatic updates to candidates about their application status or notify new hires of incomplete onboarding paperwork.

Create Employer Brand Consistency

Employer brand has become an increasingly important component of a successful recruitment strategy. A strong employer brand can reduce cost-per-hire by as much as 50%, and reduce turnover by 28%— compelling reasons to make your brand a priority.

An ATS can help your organization create a cohesively branded candidate experience. Build a branded career site and post job descriptions across various job boards with an ATS. An ATS also helps you keep your employer brand voice consistent across all job posts and hiring team communications.

Great employer brand makes an impact, reducing cost-per-hire by as much as 50%.  @ClearCompany discusses how an ATS can help strengthen your #employerbrand and much more on their latest blog:

Tap Into Candidate Pipelines

Applicant management in an ATS is a reliable way to create a qualified candidate pipeline. The ATS preserves past applicants’ information, since great candidates may not fit currently open positions. The ATS enables recruiters to quickly reach out to past candidates when a new position opens up that matches their qualifications.

A strong candidate pipeline is also beneficial during times when talent is hard to find. Job seekers who have previously applied are already somewhat familiar with and interested in your company.

Use Reports To See ATS Impact

Recruiters and HR professionals can use ATS reports to get a better understanding of how their processes are working. A robust ATS can create reports with insights that include information about important metrics, including:

  • Time-to-fill and time-to-hire
  • Quality of hire
  • Application completion rate
  • Candidate pipeline
  • Retention rates
  • Diversity hiring statistics

Hiring teams can then use these meaningful metrics to recognize their strengths and identify areas where they can grow. Insights from the ATS give them the ability to clear up blind spots and constantly improve, bringing in qualified candidates and creating a seamless candidate experience. Using an ATS as an applicant management system has a huge impact on how recruiters and HR teams work. It enables them to hire faster, streamline onboarding, and use applicant information to make strategic decisions.

Give your teams the tools they need to be successful with an award-winning talent management solution. From Applicant Tracking and Onboarding to Employee Engagement and Performance, ClearCompany is the Talent Management Platform that can do it all. See for yourself with a demo from the experts at ClearCompany today.

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