We’re always on the search for new talent. Someone who can provide a fresh look at current processes or fill gaps in departments with specialized skills. In the past, that would mean classified ads and help wanted signs, but today, in the digital era, that isn’t the case. The new workforce is not only finding you in new ways, their new outlook is changing the way they select who receives their resume.
Updating the candidate experience for better engagement can be challenging to navigate, but the benefits are astounding. Below are some small changes that can provide great reward in the way of attracting high-potential candidates:
Studies show that more candidates are searching for jobs via mobile. About 28% of job seekers use a smartphone as part of their job search, and that number is only expected to rise. The bottom line is if your job pages aren’t optimized, you’re missing out on a candidates, many of which are probably highly qualified and skilled.
Optimizing your pages is the start to attracting high-potential candidates. Try these additional tips:
Close Positions Quickly
Everyone dreads waiting, especially when it comes to a possible job or career. This is their livelihood, after all. The actual speed at which you respond to a candidate can be the difference of an accepted job offer and one left on the table. A recent study revealed that slow response times were one of the top reasons most candidates lost interest and went on to pursue other opportunities. Overall, 23% of candidates will move on to other pursuits if they don't hear back within one week, and another 46% after just two.
Continue to Engage
Just because a candidate wasn’t the right fit for a certain position, doesn’t mean they aren’t valuable. Take the time to keep them in the loop either by monthly newsletters, a talent community or even personalized communications explaining future interest can make a big difference. Make sure they know when other opportunities arise, and keep note of where you feel they may fit in best.
Let Them Grow
Letting candidates know what you have to offer by way of benefits and perks is important, but don’t rest on your laurels. The priorities of candidates have also gone through great changes, so it’s not always about open offices and great benefits. Growth and development opportunities are a key motivator and something that today’s workforce cherishes. In fact, 25% of employees have stated that professional growth opportunities are one of the most important benefits an employer can offer.
Use What You Already Have
In other words, don’t overlook your current employees. Encourage your employees to help spread the word. Almost half (49%) of employees would recommend their employer to a friend, which is great because 72% of people are more likely to trust sentiments that come from family and friends. Additionally, these referrals usually make more successful hires since the referer understands the person and your culture and you have a way of understanding their capabilities on a more personal level before ever meeting.
Today’s worker is always a little different from yesterday’s. Instead of letting your candidate experience go stale, download our checklist to learn how you can create a better candidate experience for tomorrow's workforce.
As the head of a department in the midst of a sustained period of rapid growth, Sara has spent thousands of hours interviewing, hiring, onboarding and assessing employees and candidates. She is passionate about sharing the best practices she has learned from both successes and failures in talent acquisition and management.