5 Tips to Make Text Messaging an Effective Recruitment Channel

The following article discusses making text messaging an effective recruitment tool. It was originally published in August of 2015. We have recently updated it as of January 2017 to include new statistics and insight. Need a little more information to get you going? Take a look at our related articles:

Recruiters love texting candidates. Over 60% of recruiters are using text messages to contact candidates, and it makes sense. Since most Millennials have their phone on or near them most of the time, recruiters want to reach them through their phones, using the same notification systems they use for contact with friends. But be wary: if you don’t text a candidate the right way, it can do more harm than good. Check out some easy guidelines you can follow to make your text-recruiting more professional, courteous and successful.

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The How and Why of Infusing Your Recruitment Messaging with Goals

“Organizational goals are the overall objectives, purpose and mission of a business that have been established by its management and communicated to its employees. The organizational goals of a company typically focus on its long range intentions for operating and its overall business philosophy that can provide useful guidance for employees seeking to please their managers.” - Business Dictionary

After reading the business definition of organizational goals, it seems common sense for leaders to ensure their workforce is fully informed and moving in the same direction. You might be as surprised as I was to find that only 37% of employees understood what their employer was trying to achieve and why, as revealed in a Harris Interactive survey of 23,000 employees.

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