The How and Why of Infusing Your Recruitment Messaging with Goals

“Organizational goals are the overall objectives, purpose and mission of a business that have been established by its management and communicated to its employees. The organizational goals of a company typically focus on its long range intentions for operating and its overall business philosophy that can provide useful guidance for employees seeking to please their managers.” - Business Dictionary After reading the business definition of organizational goals, it seems common sense for leaders to ensure their workforce is fully informed and moving in the same direction. You might be as surprised as I was to find that only 37% of employees understood what their employer was trying to achieve and why, as revealed in a Harris Interactive survey of 23,000 employees.
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