“Clear organizational goals can drive employee efforts throughout the organization. But if employees do not know what the organization's goals are, those goals lose the ability they have to energize employees towards their achievement. Communicating organizational goals to employees is essential for achieving those desired outcomes.” - OPM.gov
Revamp the Job Advertisements
- Connect to past success: "Our product development manager will be creating even more demand for our fancy widget than we saw in our last year (which was a record breaker)!"
- Flatter your applicant.(This also has the effect of raising expectations): Product development managers at ACME corp are dedicated to the success of the entire company. You’ll drive success of the entire company by QA testing new models, building out the product roadmap to increase demand and managing a product team that continues to help our team break sales records.
- Build on the future: At ACME corp your work is more than widget development, you’ll be developing the people under you to create bigger and better products for the end user. Our goal this year is to double revenue with the most efficient and fanciest widgets out there. Are you the person for the job?
Companies with employees like this are 45% more likely to achieve above-average financial performance:
Energize Your Employer Brand
“The job market is full of candidates asking whether the company they are considering shares their values set; as such messages, channels and tools must be tailored to the audience companies are targeting, in order to be relevant. With this in mind, it is critical that the employer brand represents the organisations aspirations and goals, enticing and engaging the right talent.” - Neil Griffiths (@griffithsneil)
.@griffithsneil says employer brand should represent these traits in an organization:
Get Your Existing Team Up to Speed
- Create a visual goal board in an office space that receives a lot of foot traffic or is in a common place for meetings, lunch breaks, etc.
- Sign up for a team collaboration tool (try Yammer, Bitrix24 or Slack) where goals can be talked about and revisited daily, weekly, quarterly and yearly.
- Hold contests, trivia games and other friendly, yet HR-friendly office games where people compete to reach goals. Quiz employees on current goal plans and progress (and don’t forget to include incentives)!
- And of course, get a great performance management program that has goals built right in!
As the head of a department in the midst of a sustained period of rapid growth, Sara has spent hundreds of hours interviewing, hiring, onboarding and assessing employees and candidates. She is passionate about sharing the best practices she has learned from both successes and failures in talent acquisition and management.