Employee engagement continues to be a trending topic as the global workforce quits their jobs at record rates and retention becomes a top priority. Engagement is a top indicator of retention: highly engaged employees are 87% less likely to leave their role. But how can you measure, increase, and analyze engagement on top of everything else on your to-do list?
Engagement is a top indicator of retention: highly engaged employees are 87% less likely to leave their role.
An effective way to do that is with employee engagement software. The software simplifies many repetitive, tedious tasks required for a strong engagement strategy. For example, engagement software offers tools like pulse survey templates to make it easier to create a survey, send it to your employees, and examine the results.
The importance of employee engagement can’t be overstated in the contentious labor market we’re experiencing. Even in the best labor market, you want to hold onto your employees and keep them interested in their work. It’s an essential part of a successful people management strategy. Employee engagement software helps you incorporate engagement strategies into people management seamlessly — and see the data that backs up those approaches.
Keep reading for a detailed look at six of the benefits of employee engagement software.
What is Employee Engagement?
First, we should answer the question — what is employee engagement? Employee engagement measures the level of connection and commitment workers feel toward their jobs. It’s also defined as the emotional or psychological connection employees feel to their work. When engagement is higher, employee retention, productivity levels, and company profits are higher, too.
70% of leaders who were surveyed said employee engagement was the most important factor in the success of a company. So, it follows that if you can measure engagement, you can make some predictions about company success. The software can help you assess employee engagement across your workforce and answer questions that play a part in engagement:
- Are your employees motivated to do good work?
- Do your employees feel loyalty to your company?
- Are your employees passionate or excited about their work?
- Do your employees feel driven to improve their performance and grow in their roles?
- Do your employees feel supported by their managers, HR teams, and the company as a whole?
- Do your employees believe your company is true to its mission, vision, and values?
- Is your business progressing in its mission to be more diverse, equitable, and inclusive?
- Does your company offer recognition for accomplishments and celebrate achievements?
- Are employees receiving enough feedback about their work?
- Do employees feel comfortable giving feedback, including to managers and peers?
Promote and Measure Engagement
Engagement is clearly a highly impactful way to gauge the prevailing attitude of your workforce toward the company. You want to understand how employees feel about your company and take steps to increase their positive feelings. But how do you foster employees’ confidence in your business?
There are many ways to encourage employee engagement:
- Setting and tracking the progress of SMART goals
- Sharing company goals and objectives with employees
- Increasing the amount of feedback given to employees
- Asking employees for their feedback, whether in person or via a survey (on company culture, work processes, their own and their peers’ performance, etc.)
- Aligning individual and company goals
- Creating a performance review program that includes regular performance evaluations
- Conducting regular employee engagement surveys and adjusting strategies as needed
- Increasing opportunities for collaboration and communication
With an employee engagement solution, you can get a feel for what employees feel but might be hesitant to say. You can also address issues or areas of concern since those are opportunities to boost engagement. For example, if employees in many departments feel they don’t get enough feedback from their managers, you can meet with managers to suggest implementing weekly check-ins.
Employee engagement software makes it easy to better understand both engagement trends at your company and how to engage your employees. It also provides the tools you need to carry out engagement strategies and measure their effectiveness. Let’s dive deeper into some of the top benefits of an employee engagement program that utilizes software.
1. Give Employees a Voice
There’s a powerful statistic that shows employees who feel heard are nearly five times more likely to feel like they can do their best at work. You want your employees to feel empowered to share their opinions, voice their concerns, and feel they’re being taken seriously. You also want them to be able to use their voice to celebrate their colleagues and share their own accomplishments with the company.
Employee engagement software offers your workforce a platform for their voices to be heard. With surveys, workers can give their opinions anonymously and honestly. Celebration and recognition tools allow them to applaud their coworkers for a job well done. Goal-setting tools enable each employee to publicly share updates about their goal progress and achievements. They can also stay updated on what their colleagues are working on.
2. Recognize and Celebrate Employees
While we mentioned employee recognition, it’s worth mentioning again given that recognition is a top factor affecting engagement levels. 37% of employees say acknowledging their good work is the number one thing their employer could do to help them be successful. Peer recognition is also an effective tool, making a bigger impact than recognition from managers only.
With employee engagement software, your organization can celebrate colleagues’ accomplishments and milestones like work anniversaries with ease. Employees give their coworkers shout-outs that are shared across the company, inviting other employees to add their kudos. Shout-outs can also bolster performance reviews, becoming part of the employee’s digital record. Milestone date announcements show employees you care about the important days in their lives and give your company the opportunity to celebrate each individual.
3. Save Time and Resources in HR and Across Departments
More often than not, the goal of using software is to save time and conserve resources. HR software is, of course, meant to save time for HR professionals. Employee engagement software’s reach extends beyond the HR department. It simplifies tedious work for HR and managers on a day-to-day basis, automatically collecting engagement data and digitizing complex tasks like goal management. Its long-term benefits include reduced turnover costs and a more productive workforce.
Engagement software also provides a way for HR and management to demonstrate the value of both engaged employees and software. The software can show changes in engagement levels and how they correspond to changes in strategy. It can also help HR demonstrate how much time is saved on tasks like sending employee surveys or creating engagement reports. Without software, it would be far more laborious and difficult to illustrate these points with data.
4. Analyze Engagement Trends and Progress
One of the biggest benefits of employee engagement software — and of many kinds of software — is its ability to collect, analyze, and organize large amounts of data. Humans are no match for software when it comes to dealing with data, and employee engagement data is no different. By conducting surveys, tracking goals, and celebrating successes, you build a complete picture of engagement at your company. That allows you to track trends, pinpoint issues, and adjust your strategy to meet employees’ needs.
With employee engagement software, you can find the answers to many of your engagement questions:
- What portion of employees considers themselves to be engaged?
- Do certain employees, or employees in certain departments, receive more recognition than in others? If so, why?
- Are employees meeting the goals that they set for themselves (with the help of their managers)?
- Do employees feel the company’s culture reflects its mission, vision, and values?
- Are there trends in employee engagement across individuals or departments? For example, does engagement tend to follow a cyclical pattern, increasing at certain times of the year and decreasing at others?
- Do you notice any great disparities in engagement from department to department or individual to individual?
- What are some shared traits of the most engaged employees?
- What do disengaged employees want to see more of (e.g. feedback, learning opportunities, recognition, etc.)?
5. Creates a Culture of Transparency
Employee engagement software is often used to increase connections between colleagues and create more transparency around goals and opinions. A culture of transparency helps build trust between employees and their employers. Trust makes employees more likely to stay at their jobs. 70% of employees said consistent communication and strategy updates from leadership made them feel most engaged.
70% of employees said consistent communication and strategy updates from leadership made them feel most engaged.
A transparent work environment has other benefits, too. Being honest with candidates results in better-fit hires, and an open work culture makes employees feel more comfortable sharing their ideas and speaking up. More perspectives lead to better problem-solving and increased innovation.
Employee engagement software enables transparency with a newsfeed displaying goal updates, recognitions, new hires, work anniversaries, and more. Public goal updates, direct goals feedback, and regular employee surveys all contribute to forming a culture of honesty and openness at your organization.
6. Healthier Employees, Healthier Business
According to Gallup, there is a clear relationship between employee wellbeing and engagement. They found that “engaged, high-wellbeing employees” whose company culture “honors individual strengths” have near-zero burnout levels. That’s no surprise — health issues can make it difficult to focus at work. Employees and businesses benefit when employees are well cared for:
- Lower costs related to health care overall
- Reduced number of work injuries and workers’ compensation costs
- Higher productivity
- Less absenteeism
- Higher morale and loyalty (which also means higher engagement)
As we navigate the unusual, post-pandemic labor market, making employee health and wellness a priority is even more crucial. So many workers were negatively impacted by the pandemic, resulting in high resignation and burnout rates. 42% of women and 35% of men said they always or almost always felt burnt out in 2021.
Use a survey to find out how employees feel about your health and wellness benefits. Ask your employees, does your approach need improvement? Are they feeling burnt out? Which wellness perks would benefit them the most?
If you do make changes to benefits, continue gathering employee feedback to see if the changes are well-received and useful. Watch metrics related to employee health and wellness, like the number of workers’ comp claims and absentee rates, to measure the effectiveness of your benefits and compare them to previous plans.
ClearCompany has the custom tools you need to build an employee engagement strategy that works. Start measuring engagement levels or revamp your approach to motivating employees. Send surveys, thank employees for their hard work, and spot signs of disengagement to retain your A Players. Beat pandemic burnout and show your team you care about their well-being, happiness, and what they think of your company.