72% of submitted applications are never read by an actual person.
Does that surprise you? It’s due to the use of Applicant Tracking Systems. These systems scan resumes to determine if a candidate’s qualifications match up with what the company wants in an employee. If you’re missing certain keywords or have fewer qualifications than another applicant, then it’s unlikely your resume will ever be seen by a person and you won’t get the job. Fortunately, there are things you can do to optimize your resume and increase the chances it gets into the hands of the hiring manager.